Shanghai Zhonghua Pharmaceutical Hosts Ailesi Group from Jordan for Trade Cooperation Talks
On May 7th, His Excellency Ahmad Al Khudari, Board Member of Ailesi Group - a prominent family enterprise in the Hashemite Kingdom of Jordan - and General Manager of Adnan Khudari & Sons Trading Co., visited Shanghai Zhonghua Pharmaceutical Co., Ltd. The purpose of the visit was to explore trade opportunities for the company's products in Jordan and broader Arab markets. Mr. Wei Xin, Executive Vice General Manager of Shanghai Zhonghua Pharma, hosted the delegation and extended a warm welcome. During the meeting, both parties reached key agreements and clarified cooperation details, laying a solid foundation for future collaboration.
HE Al Khudari and his delegation first toured Shanghai Zhonghua Pharma's exhibition hall, showing keen interest in its century-old history and product lineup. They inquired about product features and admired the intangible cultural heritage craftsmanship behind the Longhu brand. The delegation then observed modern production processes in the manufacturing workshop, gaining firsthand insight into the company's advanced capabilities. Impressed by the quality and innovation on display, HE Al Khudari expressed strong confidence in Shanghai Zhonghua Pharma's offerings.
HE Al Khudari highlighted the close diplomatic ties between China and Jordan, which foster a conducive environment for commercial partnerships, including between Ailesi Group and Chinese pharmaceutical firms. As a leading Jordanian family-owned conglomerate, Ailesi Group specializes in pharmaceuticals, daily chemicals, and seasonings. He emphasized Jordan's robust business climate, cultural richness, and untapped market potential - ideal conditions for introducing Chinese pharmaceutical products to Jordan and the Arab world.
He noted that Chinese OTC medicines and Household & Personal Care Products, particularly cooling oils and wind oil essences, enjoy high demand and recognition in Jordan and neighboring markets. With Ailesi Group's regional trade expertise and Shanghai Zhonghua Pharma's premium product portfolio, HE Al Khudari foresaw significant collaborative success.
In response, Mr. Wei Xin acknowledged Jordan's culture of mutual respect and hospitality, thanking HE Al Khudari for the delegation's trust and long-distance visit. He underscored that globalization has been a core objective for Shanghai Zhonghua Pharma throughout its 100-year history and nearly 70 years of international trade experience. This partnership, he stated, marks a strategic step to deepen the company's presence in Jordan and the Arab region.
To accelerate progress, Shanghai Zhonghua Pharma will work closely with Ailesi Group to streamline product registrations, adapt offerings to local preferences, and develop tailored solutions - all aimed at delivering superior consumer experiences. Mr. Wei expressed confidence that leveraging Ailesi Group's market strengths would ensure tangible outcomes.
Moving forward, both parties will maintain close communication to implement agreed initiatives promptly. Shanghai Zhonghua Pharma remains committed to breaking market barriers, driving sustainable growth, and reinvigorating its heritage brands through innovation and cross-border collaboration.