Longhu (Dragon & Tiger) Showcases Legacy and Innovation at Kunming Fair 2025

The 9th China South Asia Expo and the 29th China Kunming Import and Export Fair will be held from June 19 to 24, 2025 at the Dianchi International Convention and Exhibition Center in Kunming, Yunnan Province. Longhu (also known as Dragon & Tiger), a China Time-honored Brand under Shanghai Pharmaceutical Group's subsidiary Shanghai Zhonghua Pharma, has been invited to participate in the event. It will join nine other Shanghai heritage brands, forming the Shanghai delegation to jointly present at the Expo.

Shanghai Zhonghua Pharmaceutical Co., Ltd., established in 1911, is a wholly-owned subsidiary of Shanghai Pharmaceutical Group (an A+H listed company). As the first modern national pharmaceutical enterprise in China, it owns the century-old "Longhu" brand (Dragon & Tiger brand), which has been officially recognized as a "China Time-Honored Brand."

The company's core products include the "Dragon & Tiger" and "Temple of Heaven" brand essential balms, both made from precious Chinese medicinal herbs and produced using nationally protected formula and techniques. Notably, the "Temple of Heaven" essential balm won a gold medal at the Leipzig International Fair in Germany in 1987. With global distribution and annual usage exceeding 200 million people, it's acclaimed as the "Oriental Magic Medicine". Expanding its expertise in "cooling care", the company has developed cosmetic product lines including ointments, creams, emulsions, and liquids across multiple formulations, striving to establish China's premier Cooling Personal Care brand.