Founded in July 1911 by pioneering entrepreneur Huang Chujiu, Shanghai Zhonghua Pharmaceutical Co., Ltd. (originally named Longhu Company) ushered in a new era for traditional Chinese medicine production in Shanghai. The company's revolutionary manufacturing methods transformed what had been a predominantly manual industry, establishing new standards for pharmaceutical production in China.
The iconic "Dragon & Tiger" (Loong & Tiger) brand quickly distinguished itself through uncompromising quality and innovation. Its distinctive emblem, featuring a dynamic dragon and tiger in opposition, symbolizes the company's competitive spirit and relentless pursuit of excellence. This commitment to quality is exemplified by the brand's signature product—Essential Balm, whose exacting standards exceed national requirements and whose formula remains protected as a national secret technology.
In 1987, the company's export-exclusive 'Temple of Heaven' Essential Balm won the Gold Medal at Leipzig International Trade Fair, establishing its leadership in global TCM markets. Renowned as the "Oriental Magic Medicine", the product gained popularity across Asia, Africa, Europe and America, with its sales network expanding to Nordic countries, North America, Japan and Eastern Europe. To date, it has been exported to over 80 countries and regions worldwide.
In 2015, Shanghai Pharma Long Hu Sales Co., Ltd. was established under Shanghai Pharma Group’s strategic expansion. The company introduced the "big health" concept across multiple product categories, including pharmaceuticals, cosmetics, and daily health products. Today, it operates an extensive nationwide distribution network supported by integrated online and offline retail platforms, significantly enhancing its market presence.
The company adheres to its core values of Integrity, Responsibility, Professionalism, Collaboration and Innovation, continuously improves its services and innovation capabilities, and is committed to becoming a leader in the pharmaceutical and healthcare industry.
Since 1911
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