Dragon & Tiger Shines at the 138th Canton Fair, Drawing Global Buyer Interest

GUANGZHOU, China – The 138th China Import and Export Fair (Canton Fair) concluded successfully, setting a new record by attracting over 310,000 overseas buyers from 223 countries and regions, a 7.5% increase from the previous session. Amid this vibrant global gathering, SPH Long Hu Sales Co., Ltd. proudly presented its century-old “Dragon & Tiger” and “Temple of Heaven” brands, capturing significant attention and forging valuable international connections.

(source: China News Service)

Held from October 31 to November 4 2025, SPH Long Hu’s exhibition at Booth 10.2 G24 became a focal point for buyers seeking trusted traditional Chinese medicine products. The booth welcomed more than 100 procurement professionals, with strong representation from Belt and Road partner countries, including Mali, Burkina Faso, Latvia, Kazakhstan and so on, highlighting the brand’s expanding global footprint.

While the company showcased its legendary products like the “Oriental Magic Oil” Temple of Heaven Essential Balm—awarded the Gold Medal at the 1987 Leipzig International Fair—and export versions of Longhu Rendan and Wumei Rendan, it was the debut of new product lines that generated particular excitement. Buyers expressed keen interest in innovative offerings such as indoor fragrances, cooling toothpaste, mosquito-repellent floral water, and refreshing soft candies, indicating robust market potential for these novel categories.

The participation proved strategically significant for SPH Long Hu. The fair served as a crucial platform for engaging with key regional distributors, gaining firsthand insights into evolving customer needs, and exploring pathways to broader overseas market penetration.

With a heritage spanning more than 100 years and a presence in over 80 countries, SPH Long Hu continues to blend tradition with innovation. Its successful showcase at the historic 138th Canton Fair underscores the enduring appeal and growing relevance of time-honored Chinese brands on the world stage, paving the way for deeper global integration and growth.